Why is non-verbal communication important?


IMPORTANCE OF NON VERBAL COMMUNICATION


Basically, it is one of the key aspects of communication (and especially important in high-context culture). It has multiple functions:
•Used to repeat the verbal message (e.g. point in a direction while stating directions.

•Often used to accent a verbal message. (e.g. verbal tone indicates the actual meaning of the specific words).

• Often complement the verbal message but also may contradict. E.g.: a nod reinforces a positive message (among Americans); a “wink” may contradict stated positive message.

•Regulate interactions (non-verbal cues covey when the other person should speak or not speak).

•May substitute for the verbal message (especially if it is blocked by noise, interruption, etc.) — i.e. gestures (finger to lips to indicate need for quiet), facial expressions.


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